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The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

Today’s topic is about a serious ingredient that involves our business. Especially if you are running ads or directing people to a certain page on your website whose sole purpose is to convince someone to buy a product or service.

Landing pageI will discuss with you 5 things you should take into account before creating your landing page or 5 things to avoid if you have already started.

Ready? Let’s go

But first of,

Landing pages are the pages visitors land on after clicking the call-to-action button, known as a CTA, for a campaign. It can be an ad from a pay-per-click campaign (from Google Adwords, for example), a post on social media, a banner, or an email from a marketing campaign.

When you create your landing page, always think that what you intend with that page is to guide the visitor to “convert” him (to take the action you want).

Since the landing page is more conversion-focused than other pages, like your homepage, it must be simple and concise for your visitor to take the action you want.

The Function Of A Landing Page And 3 Things You Are Doing Wrong

How To Use  Landing Pages?

To create an effective landing page, first ask yourself, “What is the purpose of this landing page?”

Let’s review the two most common targets and usage examples for a landing page.

  1. Landing page for potential customers.
    a. Objective: Obtain visitor information through a form

If you want to get the visitor’s information, you can design a landing page that integrates a form after clicking the CTA button. Your new prospect will automatically be added to your contact list.

Additionally, you can create a Marketing Automation scenario to keep in touch with your new leads.

  1. Promotional landing page
    b. Objective: Receive clicks through a marketing campaign and achieve an action

Designing a specific landing page for each of your marketing actions or campaigns can help increase your conversion rate.

Recipients who click the CTA button in your email campaign will be redirected to a landing page promoting a specific product, a discount, a download (such as an e-Book or an app), a giveaway, etc.

The CTA for this landing page is typically a button.

5 Tips for creating an effective landing page

Here are 5 examples that highlight errors that often come up on landing pages.

01

Make Your Landing Page Title Have an Impact

The title of your landing page is what informs your visitor of its content. Also, the title encourages visitors to read the content of the page.

Here is an example :

Do you want your business to gain notoriety? We can help you design and launch a profitable eBook for your business. Your visitor must know how to orient themselves on your landing page, guide the visitor.

When a visitor arrives on your landing page, you only have a few seconds to convince them to stay there. 

This means that you need to make sure that your landing page loads quickly, but also that the layout of the page elements makes sense.

02

Optimize your forms

You have convinced your visitor to know more about your offer, and they are now leaving to fill out forms. And that is the beginning of the problem. The form is too complicated. As silly as it sounds, for many people, too long a form can be a daunting task. What they are looking for is to access your offers easily and quickly.

The goal of a landing page is that it should be precise. If you give visitors too many options, too often they will end up choosing none and you will lose them. If you’re not completely convinced with your offer, maybe it’s time to find a better one.

03

Make sure your page is readable

Pages with large high definition images as the background are very fashionable nowadays, it gives a “cool” aspect.

But the image should be chosen very carefully and maintain the readable text. This is a mistake that comes up too often and there is no excuse for it.

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong
Trainers kit and why you need the application as a coach or trainer

I hope these tips will allow you to build effective landing pages that will give you effective conversion rates! Please feel free to leave your comments below.

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

The Function Of A Landing Page And 3 Things You Are Doing Wrong

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2 thoughts on “The Function Of A Landing Page And 3 Things You Are Doing Wrong”

  1. Pingback: What Is a Sales Funnel And How Does It Work? - trainerskit.com

  2. Pingback: Trainers kit and why you need the application as a coach or trainer - trainerskit.com

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